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Licensing changes to boost wine promotion in US

金曜日, 8 月 14th, 2020

Licensing changes to boost wine promotion in US


As the US prepares to celebrate its wi바카라ne year, New York wine experts say the state is going too far in pursuing licensing changes for large producers.

Key points: New York aims to boost wine promotion in US

US state-run wine companies are already getting licences to market their products to consumers in China, Japan and South Korea

Opposition to industry changes could cost New York the right to sell some wines

In November 2016, New York State’s Department of Alcoholic Beverage Control (DAC) ordered three large wine companies to remove “dispaapronxraging content” from their wines that did not fit the department’s definition of “marketed under a specific brand”.

They were accused of not offering “substandard wi바카라nes, or wines that were sold under deceptive branding”.

In the wake of the decision, the state’s leading wine companies, including New York’s Crespi, have sought to use the same principle in their marketing of wines in the US.

This year, Crespi is promoting its Chardonnay wine and Sonja Rosin wines as being among its biggest sales ever.

The wine is marketed under a label which includes words such as Chardonnay, Rosin and Bordeaux Blanc.

Opposition to the new laws has not been shy, even in New York where opposition to big corporate moves has already led to a public boycott of some of its wines.

Last December, the US trade representative said New York’s wine industry should be subject to a “more open and competitive environment” in order to attract more foreign-owned wine companies to the state.

“If New York is going to be the hub of the wine world, you need to give them more breathing room,” Wine Federation President Paul Buss said.

“You’re going to have to stop the bleeding from these producers because they’re getting a lot more dollars than they’re getting out of New York wine.”

But critics say New York’s industry may not be getting enough breathing room.

Crespi spokesman Steve O’Brien said in an emailed statement: “We have been advised to change our ‘Disparaging Content’ label to a brand-neutral, ‘Not applicable’ label.”

‘It’s the right of every New Yorker’

Mr O’Brien said that “the label change allows us to communicate effectively and appropriately to our consumers and to customers.

“We hop