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Vodafone Idea needs to back up rebranding with upto

Telecom gear vendors, tower cos expect better prospects after AGR clarityVodafone Idea CEO: AGR order a ‘good outcome’, expect support from parents in futureVodafone CEO Read: New Vodafone Idea branding marks a fairy tail logo galaxy space z0172 iphone 6 6s coque goldufoa6713 fresh start spongebob squarepants w8555 coque samsung galaxy s20 s20 5g for telcoKM Birla: Vodafone Idea new branding reflects agile, strong, san antonio spurs z3181 iphone xr coque goldufoa14045 dynamic future of telcoVodafone Idea CEO Takkar says telco the flash series z43559 coque iphone 7 plus iphone 8 plus 1coques8plusiphone5947 ready to take first step to raise pricesVodafone Idea new unified brand VI launched; says completed network integrationVodafone Idea says will continue to invest in new network technologiesGovt panel clears $100 billion mobile export proposals from global manufacturersVodafone group says no to new equity infusion coque iphone 6 resistante aux choc in Vodafone IdeaKolkata: Vodafone Idea’s rebranding exercise has to coque en silicone transparente samsung galaxy a5 2017 be backed by an annual capital expenditure of around $2 billion angel and stich w8873 coque iphone 7 plus iphone 8 plus 1coques8plusiphone7622 to bolster its 4G network, if the telco is to arrest customer losses transformers megatron l3032 coque samsung galaxy s20 s20 5g and grow revenue market share, say analysts and experts.A refreshed brand alone, they said, would not help the company retain customers or attract new ones, if the telco’s network was weak and its products and services weren’t competitive or comparable with those of Bharti Airtel and Reliance Jio.Nitin Soni, a senior director at global ratings firm Fitch, said: “Rebranding alone won’t stop subscriber losses at VILthat can happen only when the telco invests at least $1.5 2 billion annually in network related capex and makes its 4G experience comparable with Airtel and Jio.”VIL’s chief technology officer, Vishant Vohra, conceded that customer experience had suffered, but expressed confidence that with the conclusion of the complex dual networks integration process, the telco would be able to deliver high quality services to its 280 million customers.”We did everything to minimise the impact harley quinn bad z1185 iphone xs max coque goldufoa8379 on customers, (but) there were some instances when we were not successful(but) with the integration behind us, with very few districts left, we absolutely aim to deliver great services to our customers,” Vohra told ET.Vodafone Idea on Monday launched a new unified brand, Vi. It bets on digital services to drive customer growth and stem exits to rivals Airtel and Jio.Industry experts believe VIL’s decision to launch a unified brand was a clear signal the telco was concretising its business continuity initiative after clarity around the payment timelines for its statutory dues, followed by its Rs 25,000 crore fundraising plan. But they cautioned that a mere change in its brand logo wouldn’t drive customer loyalty and stop customer losses. The new brand, they said, would need to deliver on its promise from an experience perspective for it to stem customer losses.Read alsoSet for the grand telecom battle: Vodafone Idea launches new unified brand VI”A new brand essentially feeds off what compelling customer value proposition is being delivered by a company at that point,” said Sandip Das, who was the chief executive of Hutchison Essar before it was acquired by UK’s Vodafone Plc in 2007. A refreshed brand alone can’t save a company, nor coque iphone 8 integrale silicone 628antenpascher6456 can it retain its all pokemon considered gotta o3108 coque iphone 7 plus iphone 8 plus 1coques8plusiphone4285 existing clientele or attract new ones if the telco’s products coque iphone 6 silicone kawaii and services are not competitive or contemporary, he said.Since the merger of Vodafone India and Idea two years ago, the user base of lossmaking VIL has crashed to 280 million from 408 diamond supply co iphone 11 coque goldufoa6047 million. Its revenue market share plunged 4.48 percentage points sequentially to 23.3% in the June quarter, stung by a big decline in its market share in urban circles.”VIL could potentially arrest customer losses in the next two quarters if the new, unified brand delivers on the 4G customer experience front that is comparable with Jio and Airtel’s latest offerings in the market,” said ex Bharti Airtel CEO Sanjay Kapoor.Experts said launching a new brand would require substantial investments and time, especially to build continuity with the equity and legacy of the past two standalone brands. “This will invariably be a gas guzzler besides becoming a distraction of sorts to the management when VIL is trying to get its house in order, amid a savage telecom battle and a market eroding pandemic,” said Das, who is now a astro surfing p0333 coque samsung galaxy s20 s20 5g member on Sterlite Technologies’ board.Follow and connect with us on Twitter, Facebook, LinkedinIndustry structure prior to Reliance Jio’s entryPrior to Jio’s entry into the market until 2016, India had more than 10 wireless providers. However, Jio’s disruption resulted in industry consolidation which eventually shrunk into three major private players with Jio, Bharti Airtel and Vodafone Idea (after Vodafone India and Idea merged amid brutal price competition) and two state run operators BSNL and MTNL. Operators like Anil mickey mouse crime s0171 coque iphone 7 plus iphone 8 plus 1coques8plusiphone9285 Ambani’s Reliance Communications, Tata Teleservices, Aircel, Telenor, Sistema and Videocon exited the industry over the last four years; some went bankrupt and rest merged or taken over by other entities.Vodafone and Idea merged to bat against Jio’s dominanceJio with its dirt cheap tariff plans single handedly compelled the incumbents to cut down their data and call tariff rates in order to survive the onslaught. This disruption initiated the gradual revenue erosion and falling subscriber counts of the rival telcos with small players completely thrown out of the market. The merger of the two giants was seen as a strategic response to withstand the headwinds the new entrant had created. It was completed on 31 August 2018 and the combined entity became the largest telecom company in India by subscribers and revenue.Number crunch post Jio’s entry in 2016The trail of dwindling revenues and losses had already started after 2016 for the surviving players post Mukesh Ambani owned Jio’s entry.Vodafone Idea Ltd (Idea): In its 2017 18 annual report, the telco reported a decline of 20.2% in its total revenues over the previous year (FY17) on a consolidated basis. The EBITDA figure reflected a decrease of 39.3% year on year and the consolidated net loss stood at Rs 41,682 million visvis Rs 3,997 million for the previous year bape army camo p1960 coque iphone 7 plus iphone 8 plus 1coques8plusiphone944 (FY17).Airtel: During the same period (FY 17 18), Airtel recorded a 12.3% fall in its revenues over the last year (FY17) while net profit for the year declined by 48.5% year on year. The grim position that these numbers indicated had ostensibly been due to a combination of captain chewbacca star wars e1221 coque samsung galaxy s20 s20 5g factors like TRAI’s slashing of IUC rates in September 2017, high spectrum costs in addition to the Jio effect. Further, falling subscriber counts continued as customers ported to Jio’s network which offered almost zero payment services. Of private operators, Vodafone Idea has seen the biggest subscribers’ loss over the past year. The telco has lost almost 60 million subscribers between September 2018 and August 2019 while Airtel lost just 15.77 million with Jio gaining nearly 96 million in the same period.Vodafone Idea (VIL)’s current dire stateThe recent Supreme Court order that ruled in favour of DoT coque bulldog iphone 6 on its interpretation of AGR asking the industry to pay dues as high as Rs 1.47 lakh cr with VIL to pay an estimated over Rs 53,000 crore which could deal the final knockout blow to the already battered telco. The company having clocked consecutive losses in all quarters since its merger announcement in 2017 reported the highest ever corporate loss in the country at Rs 50,922 cr in Q2 of son goku ultra instinct z7149 iphone x xs coque goldufoa14711 the current financial year which bleach kuro saki ichigo l0620a coque iphone 7 plus iphone 8 plus 1coques8plusiphone2621 is over 10 times higher than that of the previous quarter. The mammoth amount came as a result of making room for AGR provisioning of Rs 25,680 cr coque iphone 6 assassins creed in relation to the additional statutory dues following the apex court ’s order…

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